With his consistent success Vijay Devarakonda has created a huge market on the Tamil film industry. After Geetha Govindam Vijay Devarakonda has established a strong brand in tamil region. Even though his last film liger did not do well at the box office, kushi movie had decent openings.
However, his latest film Kushi has surpassed all expectations and emerged as a blockbuster in Tamil Nadu. The film earned a whopping 1 crore in its first few days and continued to grow over the weekend. It collected around 5 crores in gross revenue by the end of its first weekend and maintained its momentum even on weekdays. It has crossed 7 crores till now and is heading towards a double-digit gross in Tamil Nadu. This is very different from the film’s performance in Telugu states, where it saw a big drop in audience numbers after the weekend.
Kushi Tamil version is now set to cross a double-digit gross in Tamil Nadu, a remarkable achievement even for a big-budget pan-India film. Many big Telugu films have failed to achieve this mark, making Kushi’s performance a pleasant surprise for the whole team. With a pan-India release it is clear that Vijay Devarakonda’s popularity goes beyond regional limits. The film has already made a profit, as it was bought for 2.5 crores in Tamil Nadu.
